The Internet is a crowded place, and if you’re trying to get your website to get noticed, it pays to make sure that your site is optimised.

Your website is your business card, but it doesn’t sell itself. Without the marketing programs it will be ineffective. Your potential new customers visit your site and often determine if they want to do business with you. If they find the information that they are looking for and if they like the look of your site. search marketing can be the most robust online campaign for its effectiveness of pulling in the most customers and a very effective cost per customer. Today over 94% of potential new customers begin their search with a search engine and these customers are seeking to learn about and purchase your products or services – NOW Research shows the search marketing often pulls in the bulk of the business and achieves a return on investment of 5-10X.

Social media marketing, on the other hand, can produce a highly variable Return, based on the dynamics of the product interest, activity of the social group interested in your products or services .

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